ELEMENT gets personal with their new brand.
As ELEMENT has evolved so must our brand. Our new look and feel is a reflection of the ELEMENT Experience and commitment to staying at the forefront of technology and financial wellbeing. This Experience reflects how we inspire the creative businesses and individuals we work with.
The Why
The Element and Brand Studio teams have worked collaboratively to put together a new website rich in information to be used as a resource just for you!
Our rebrand incorporates refreshed colors, a brand-new logo, and website experience. Our new look and website reflects the personality of Element.
The design is more modern, intuitive, and with this new look, we wanted to make the user experience as simple and engaging as possible.
As you navigate the site, you’ll find a clearer structure to view our capabilities, Personal Financial Planning, as well as, our Business and Retirement planning.
We have chosen clear contrasting color for the Element Financial Group brand that resonates with Element’s unique position and style in the industry.
Alexandra Levi and JoanAnn Natola, co-founding partners share their thoughts on the process and final product.
"Delivering solutions around complex financial planning topics is in itself a complex message to communicate, we are exceptional at this with our clients. Our new website is helping to clearly articulate what we do; how we do it; and the value which we can bring to our clients and partners. “Excellent work by the Marketing team".
The Experience
We welcome visitors as we will be providing featured content focused on our mission to provide excellence. Our current and prospective clients will find updated and detailed information about the financial matters that resonate within their worlds.
Here are some of the new features you may find valuable:
- The Client Center: One-stop access to our technology (and to your financial plans)
- View your accounts and financial plans on Investor360, eMoney and Wealthscape.
- Meet with Us "Virtually" from anywhere including conference calls and video chat.
- "Let’s talk!" Schedule review meetings and calls directly with our calendar concierge.
- Staying Connected
- Subscribe to Our Blog: Let’s get Personal.
- Take a test drive: See our planning technology in action
- Send us a message directly from the website
We are also launching our brand-new blog: “Let’s get personal” with the site at this address: http://www.elementfinancialgroup.com/blog The blog will provide the most accurate and up-to-date personal and business financial information and we will also share our knowledge and expertise in all areas of finance as it pertains to you.
We also wanted to give our clients an opportunity to find relevant information about contact centers via their choice of social sites. It is also a possibility for us to show our human side; that we are not just a great company, but a team of actual people. The company’s LinkedIn, Facebook, and soon to come YouTube channel can be reached with one single click.
More and more of our appreciated clients read about our updates on mobile devices therefore we focused on further improvement for the mobile usability of our site in order to offer an even better user experience.
We're really proud of our new look and the ease of navigation for our client to get to the information or the people they need to contact in a snap! We look forward to hearing your comments. And we are eager to get the message out to the right people, so don't hesitate to share this post with your network!